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Bid Writing

While marketing material has it’s place, it’s not in a tender response. A great tender response needs to concentrate on…

Should Marketing Collateral be used in a Tender Response?

While marketing material has it’s place, it’s not in a tender response. A great tender response needs to concentrate on the prospect and illustrate that you understand what they are trying to achieve and show how your solution meets their requirements. It needs to be far more customer-centric than any generic marketing material is.

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