Search engine optimisation. Sounds scary, right? Most people in the business realm have at least a passing awareness of the…
Got big ideas, but limited time and resources? Despite having a brilliant idea for a book, many entrepreneurs and business owners simply don’t have the time to write it. That’s where ghostwriting comes in. Hiring a ghostwriter to pick up the slack is often the best solution available.
Document layout and graphic illustrations are often a highly underrated element of bid preparation. The layout of a bid, and use of various graphics help to optimise the chance of the reader understanding and interpreting the full win strategy and key messaging intended by the tenderer.
One of the key elements to managing a tender are the stakeholders involved. Timeframes are tight, and bidding teams tend to bring together specialists and management from right across the business; a group of people of all levels of the organisation who don’t necessarily work together often.
Often when clients approach us for help writing a business proposal or tender response, they are after help with persuasive writing. The content of the document often requires input from a range of different technical leads, sector experts and operations staff – and many of these people are not writers.
See my top five tips for writing a persuasive document, aimed at helping the prospect to understand the offer or opportunity you’re hoping they will accept.